Strengthening the golf retail industry.

Connect with more than 1000 members
including vendors, merchandisers, and
sales reps, and grow your golf
retail business.

Become an AGM Member

The Educational Voice in Golf Retail Since 1989

AGM buyer members are responsible for the retail operations at over 1,200 golf shops with annual sales in excess of $1 billion. These members, both Retailers and Vendor Partners, are among the best and most recognized in the golf industry.

Education & Courses

850

Buyers

200

Vendors

20

Sales Reps

Why join the AGM?

The Leaders in Golf Retail Education

Since 1989, AGM has been the industry’s trusted authority in golf retail education, equipping professionals with the strategies and skills needed for success in the pro shop.
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Certified Retail Manager (CRM) Program

Set yourself apart with golf’s only retail certification, designed to enhance leadership, merchandising expertise, and overall retail profitability.
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Maximizing Profitability & Pro Shop Success

Learn how to drive sales, increase margins, and improve inventory management through AGM’s exclusive education, webinars, and expert resources.

 
 

Exclusive Networking & Industry Connections

Connect with top buyers, merchandisers, and industry leaders, gaining insights and relationships that help you grow and thrive.
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Vendor & Business Perks

Take advantage of exclusive vendor partnerships, preferred pricing, and member-only disc.ounts to boost your bottom line and expand your product offerings.

Retail Intelligence & Industry Insights

Stay ahead with market research, key performance benchmarks, and retail best practices tailored specifically to golf retail.
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“The AGM is a must for anyone in the golf retail market and one that I undoubtably know helped us at Great River become a National Merchandiser of Year Winner with the PGA of America.”   – Jason Loomis, PGA, Great River Golf Club

Certified Retail Manager Program

The AGM’s Certified Retail Manager Program teaches essential buying strategies for managing a retail golf shop, focusing on merchandise planning, profitability, and inventory management. It covers building an Open-to-Buy system, increasing turn rates, avoiding common pitfalls, and learning from experience for successful retail management.

“The CRM Program has been an invaluable part of my professional development. This program imparts the necessary tools to establish you, your team members and your facility as experts in the world of retail.”

Bart Romano

Director of Golf
Caledonia Golf & Fish Club, True Blue Golf Club
Pawleys Island, SC

AGM Blog

Graphic for an AGM article titled “What Does Club Excellence Actually Look Like?” featuring a lush golf course with sand bunkers and trees in the background. Subtitle reads “Insights on Growth, Hospitality, and Leadership,” with AGM branding in the bottom left corner.
What Does Club Excellence Actually Look Like?

Club excellence strategy starts here: why data, culture, and experience (not tradition alone) are shaping [...]

20
May
Graphic for an AGM blog article about the FIFA World Cup 2026 featuring a white soccer ball illustration centered on a soccer field overlay with a background collage of international flags. Text reads “FIFA World Cup 2026: How to Bring the Excitement into Your Golf Shop,” with AGM branding in the bottom right corner.
FIFA World Cup 2026: How to Bring the Excitement into Your Golf Shop

Bring FIFA World Cup excitement into your golf shop with displays, watch parties, promotions, events, [...]

18
May
AGM Northeast Regional event graphic featuring a map of the United States with the Northeast highlighted and text promoting the Baltusrol Golf Club regional gathering focused on connection, education, and retail insights.
AGM Northeast Regional at Baltusrol Golf Club: Connection, Education & Retail Insights

Inside AGM’s Northeast Regional Event: retail insights, industry conversations, and behind-the-scenes ideas from Baltusrol.

13
May
AGM Vendor Spotlight graphic featuring the exterior entrance and hanging sign for Amble Clothing at Pebble Beach.
Coastal Versatility: How Amble Clothing Is Redefining the Overlap Between Golf and Lifestyle

Discover how Amble Clothing blends golf, surf, and lifestyle apparel through thoughtful design and elevated [...]

11
May
Graphic featuring two stylized AGM award trophies on a soft silver-blue textured background with white sparkle accents. The left geometric trophy reads “AGM Platinum Awards 2027 Top 100 Golf Shops,” while the right teardrop-shaped trophy reads “AGM Merchandiser of the Year 2027” inside a laurel wreath design. AGM logo appears in the bottom right corner.
AGM Platinum Awards 2027: Applications Now Open for Top 100 Golf Shops

AGM Platinum Awards 2027 applications are now open until August 7. Be recognized as a [...]

06
May
Illustration of a meat cleaver with the text “The Industry Isn’t Slowing Down,” and the phrase “It’s Splitting Apart” below, on a dark background with AGM branding.
The Industry Isn’t Slowing Down—It’s Splitting Apart

Restaurant industry trends reveal a hidden divide in spending. Here’s what it means for your [...]

04
May
Orange graphic background with question marks. Text reads “The Most Overlooked Part of the Interview: What You Ask at the End,” with AGM logo in the lower corner.
The Most Overlooked Part of the Job Interview: What You Ask at the End

Master your next job interview by asking the right questions. Learn how to signal strategy [...]

29
Apr
Graphic reading “Williams Athletic Club” above a seated female model in a black vest and cap holding a structured handbag; “AGM Vendor Spotlight” and AGM logo appear below.
Polished Performance: The Williams Athletic Club Philosophy

Explore Williams Athletic Club’s approach to women’s golf apparel, with a focus on fabric, fit, [...]

27
Apr

Upcoming Education

Colorful AGM webinar graphic titled “Play in Retail” featuring speakers Karen Kritzer and Diane Spiridoulias of The Retail Duo, with webinar date and time, a “Register Now” button, playful pastel design elements, and speaker headshots on the right side.

Become an AGM member today!

Save time, grow your expertise, and connect with the best in golf retail by joining a trusted network of professionals dedicated to elevating the industry. The AGM provides access to expert education, exclusive networking opportunities, cutting-edge market insights, and practical tools to help golf retail professionals excel.

At its heart, the AGM fosters collaboration, where merchandisers, buyers, and vendor partners work together to strengthen the industry. Through shared knowledge and support, the AGM empowers its members to innovate, succeed, and create a brighter future for golf retail.

AGM MERCHANDISE MANUAL

Part of the benefits of the AGM membership is a comprehensive, 12-chapter guide to make your retail operation successful and profitable.